Contents
- _Introduction
- _Munich Olympics Folklore
- _Munich ’72: ‘HfG Ulm in Practice’
- _Aicher’s Personnel
- _Prelude to Dept. XI: The Garching-Hochbrück Studio
- _From ‘Strahlenkranz’ to ‘StrahlenSpirale’: The Official Emblem
- _Otl Aicher’s ‘Erscheinungsbild’ Concept
- _The Dept. XI Team
- _Gerhard Joksch’s ‘Body Alphabet’
- _Rules of the Game: Guidelines and Standards for Visual Design
- _Guidelines and Standards for Visual Design: Olympia-Waldi
- _Olympic Souvenir
- _Afterword (Otl Aicher’s 1975 ICOGRADA Congress lecture)
- Playing the Game: Key Works by Project Leaders (1967–72):
- _Alfred Kern’s Information Pictograms, Signage and Identification
- _Rolf Müller’s Bulletins
- _Vera Simmert’s Olympics Apparel
- _Holger Franke’s Kiel
- _Team Joksch’s Sports Posters
- _Elena Winschermann’s Olympia-Waldi Mascot
- _Eberhard Stauss’s Munich Cityscape
- _Hans Roericht’s ‘Arbeitsgruppe Ausstattung’
- _Ian Mclaren’s Cultural Posters, Official Guide and Daily Event Programmes
Playing the Game: Compendium of Main Works (1968–73)
- Interviews
- _Gerhard Joksch
- _Elena Winschermann
- _Ian McLaren
- _Michael Burke
- _Jürgen Hoffmann
- Appendices
- _Biographies, Roles and Associated Projects
- _The Anatomy of the ‘Body Alphabet’ by Gerhard Joksch
- _Munich’s Sports Pictograms: A Comparative Study