Contents

• _Introduction
• _Munich Olympics Folklore
• _Munich ’72: ‘HfG Ulm in Practice’
• _Aicher’s Personnel
• _Prelude to Dept. XI: The Garching-Hochbrück Studio
• _From ‘Strahlenkranz’ to ‘StrahlenSpirale’: The Official Emblem
• _Otl Aicher’s ‘Erscheinungsbild’ Concept
• _The Dept. XI Team
• _Gerhard Joksch’s ‘Body Alphabet’
• _Rules of the Game: Guidelines and Standards for Visual Design
• _Guidelines and Standards for Visual Design: Olympia-Waldi
• _Olympic Souvenir
• _Afterword (Otl Aicher’s 1975 ICOGRADA Congress lecture)

• Playing the Game: Key Works by Project Leaders (1967–72):
• _Alfred Kern’s Information Pictograms, Signage and Identification
• _Rolf Müller’s Bulletins
• _Vera Simmert’s Olympics Apparel
• _Holger Franke’s Kiel
• _Team Joksch’s Sports Posters
• _Elena Winschermann’s Olympia-Waldi Mascot
• _Eberhard Stauss’s Munich Cityscape
• _Hans Roericht’s ‘Arbeitsgruppe Ausstattung’
• _Ian Mclaren’s Cultural Posters, Official Guide and Daily Event Programmes

Playing the Game: Compendium of Main Works (1968–73)

• Interviews
• _Gerhard Joksch
• _Elena Winschermann
• _Ian McLaren
• _Michael Burke
• _Jürgen Hoffmann

• Appendices
• _Biographies, Roles and Associated Projects
• _The Anatomy of the ‘Body Alphabet’ by Gerhard Joksch
• _Munich’s Sports Pictograms: A Comparative Study